🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#9D339A
RGB
rgb(157, 51, 154)
HSL
hsl(302°, 51%, 41%)
CMYK
C:0% M:68% Y:2% K:38%
Luminance
0.1177
WCAG Accessibility
Aa — #9D339A
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #9D339A
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#9D339A
#339E37
Analogous
#6C339E
#9D339A
#9E3365
Triadic
#9D339A
#9A9E33
#339A9E
Split-comp.
#9D339A
#659E33
#339E6C
Tetradic
#9D339A
#9E6C33
#339E37
#33659E
Monochromatic
#E2BBE1
#C473C2
#933E91
#6F2F6D
#3A1838
Suggested palettes for this hue.