🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#9D4B9B
RGB
rgb(157, 75, 155)
HSL
hsl(301°, 35%, 45%)
CMYK
C:0% M:52% Y:1% K:38%
Luminance
0.1457
WCAG Accessibility
Aa — #9D4B9B
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #9D4B9B
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#9D4B9B
#4B9B4C
Analogous
#744B9B
#9D4B9B
#9B4B71
Triadic
#9D4B9B
#9A9B4B
#4B9A9B
Split-comp.
#9D4B9B
#719B4B
#4B9B74
Tetradic
#9D4B9B
#9B744B
#4B9B4C
#4B719B
Monochromatic
#E2CFE2
#BC8FBB
#8F568E
#70436F
#40263F
Suggested palettes for this hue.