🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#A03EA0
RGB
rgb(160, 62, 160)
HSL
hsl(300°, 44%, 44%)
CMYK
C:0% M:61% Y:0% K:37%
Luminance
0.134
WCAG Accessibility
Aa — #A03EA0
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #A03EA0
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#A03EA0
#3FA23F
Analogous
#703FA2
#A03EA0
#A23F70
Triadic
#A03EA0
#A2A23F
#3FA2A2
Split-comp.
#A03EA0
#70A23F
#3FA270
Tetradic
#A03EA0
#A2703F
#3FA23F
#3F70A2
Monochromatic
#E4C8E4
#C284C2
#964A96
#743974
#412041
Suggested palettes for this hue.