🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#A040A1
RGB
rgb(160, 64, 161)
HSL
hsl(299°, 43%, 44%)
CMYK
C:1% M:60% Y:0% K:37%
Luminance
0.1367
WCAG Accessibility
Aa — #A040A1
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #A040A1
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#A040A1
#42A040
Analogous
#6F40A0
#A040A1
#A04072
Triadic
#A040A1
#A09F40
#40A09F
Split-comp.
#A040A1
#72A040
#40A06F
Tetradic
#A040A1
#A06F40
#42A040
#4072A0
Monochromatic
#E3C9E4
#C085C1
#944B95
#723A73
#402040
Suggested palettes for this hue.