🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#A33CA0
RGB
rgb(163, 60, 160)
HSL
hsl(302°, 46%, 44%)
CMYK
C:0% M:63% Y:2% K:36%
Luminance
0.135
WCAG Accessibility
Aa — #A33CA0
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #A33CA0
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#A33CA0
#3DA440
Analogous
#743DA4
#A33CA0
#A43D6D
Triadic
#A33CA0
#A0A43D
#3DA0A4
Split-comp.
#A33CA0
#6DA43D
#3DA474
Tetradic
#A33CA0
#A4743D
#3DA440
#3D6DA4
Monochromatic
#E5C8E4
#C482C2
#994896
#763774
#421F41
Suggested palettes for this hue.