🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#A35DA3
RGB
rgb(163, 93, 163)
HSL
hsl(300°, 28%, 50%)
CMYK
C:0% M:43% Y:0% K:36%
Luminance
0.1842
WCAG Accessibility
Aa — #A35DA3
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #A35DA3
Secondary text
✓ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#A35DA3
#5CA35C
Analogous
#805CA3
#A35DA3
#A35C80
Triadic
#A35DA3
#A3A35C
#5CA3A3
Split-comp.
#A35DA3
#80A35C
#5CA380
Tetradic
#A35DA3
#A3805C
#5CA35C
#5C80A3
Monochromatic
#1E151E
#5A3F5A
#966996
#AB87AB
#CBB4CB
Suggested palettes for this hue.