🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Magenta pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#A40F78
RGB
rgb(164, 15, 120)
HSL
hsl(318°, 83%, 35%)
CMYK
C:0% M:91% Y:27% K:36%
Luminance
0.0957
WCAG Accessibility
Aa — #A40F78
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #A40F78
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#A40F78
#0FA33C
Analogous
#860FA3
#A40F78
#A30F2D
Triadic
#A40F78
#77A30F
#0F77A3
Split-comp.
#A40F78
#2DA30F
#0FA386
Tetradic
#A40F78
#A3860F
#0FA33C
#0F2DA3
Monochromatic
#EE91D2
#E038AE
#9A1873
#6E1152
#2C0721
Suggested palettes for this hue.