🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#A43A31
RGB
rgb(164, 58, 49)
HSL
hsl(5°, 54%, 42%)
CMYK
C:0% M:65% Y:70% K:36%
Luminance
0.1099
WCAG Accessibility
Aa — #A43A31
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #A43A31
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#A43A31
#319BA5
Analogous
#A53161
#A43A31
#A57531
Triadic
#A43A31
#31A53B
#3B31A5
Split-comp.
#A43A31
#31A575
#3161A5
Tetradic
#A43A31
#61A531
#319BA5
#7531A5
Monochromatic
#E5C0BD
#C97B73
#9A443C
#76342E
#3E1B18
Suggested palettes for this hue.