🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#A637A0
RGB
rgb(166, 55, 160)
HSL
hsl(303°, 50%, 43%)
CMYK
C:0% M:67% Y:4% K:35%
Luminance
0.1331
WCAG Accessibility
Aa — #A637A0
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #A637A0
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#A637A0
#37A43C
Analogous
#7337A4
#A637A0
#A43768
Triadic
#A637A0
#9FA437
#379FA4
Split-comp.
#A637A0
#68A437
#37A473
Tetradic
#A637A0
#A47337
#37A43C
#3768A4
Monochromatic
#E5C2E3
#C67BC3
#9A4295
#763272
#401C3E
Suggested palettes for this hue.