🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#A650A4
RGB
rgb(166, 80, 164)
HSL
hsl(301°, 35%, 48%)
CMYK
C:0% M:52% Y:1% K:35%
Luminance
0.1658
WCAG Accessibility
Aa — #A650A4
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #A650A4
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#A650A4
#50A551
Analogous
#7C50A5
#A650A4
#A55079
Triadic
#A650A4
#A4A550
#50A4A5
Split-comp.
#A650A4
#79A550
#50A57C
Tetradic
#A650A4
#A57C50
#50A551
#5079A5
Monochromatic
#E8D9E8
#C299C1
#995C98
#794978
#492C49
Suggested palettes for this hue.