🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#A723A6
RGB
rgb(167, 35, 166)
HSL
hsl(300°, 65%, 40%)
CMYK
C:0% M:79% Y:1% K:35%
Luminance
0.1209
WCAG Accessibility
Aa — #A723A6
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #A723A6
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#A723A6
#24A824
Analogous
#6624A8
#A723A6
#A82466
Triadic
#A723A6
#A8A824
#24A8A8
Split-comp.
#A723A6
#66A824
#24A866
Tetradic
#A723A6
#A86624
#24A824
#2466A8
Monochromatic
#E8B0E8
#D161D1
#9E2E9E
#772277
#3B113B
Suggested palettes for this hue.