🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#A74936
RGB
rgb(167, 73, 54)
HSL
hsl(10°, 51%, 43%)
CMYK
C:0% M:56% Y:68% K:35%
Luminance
0.1318
WCAG Accessibility
Aa — #A74936
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #A74936
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#A74936
#3693A6
Analogous
#A6365B
#A74936
#A68036
Triadic
#A74936
#36A648
#4836A6
Split-comp.
#A74936
#36A680
#365BA6
Tetradic
#A74936
#5BA636
#3693A6
#8036A6
Monochromatic
#E5C8C2
#C7877A
#9B5041
#773D32
#41211B
Suggested palettes for this hue.