🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#A840A1
RGB
rgb(168, 64, 161)
HSL
hsl(304°, 45%, 45%)
CMYK
C:0% M:62% Y:4% K:34%
Luminance
0.1453
WCAG Accessibility
Aa — #A840A1
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #A840A1
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#A840A1
#3FA646
Analogous
#7A3FA6
#A840A1
#A63F6C
Triadic
#A840A1
#A0A63F
#3FA0A6
Split-comp.
#A840A1
#6CA63F
#3FA67A
Tetradic
#A840A1
#A67A3F
#3FA646
#3F6CA6
Monochromatic
#E6CBE4
#C587C1
#9B4B96
#783A74
#452142
Suggested palettes for this hue.