🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#A845A1
RGB
rgb(168, 69, 161)
HSL
hsl(304°, 42%, 46%)
CMYK
C:0% M:59% Y:4% K:34%
Luminance
0.1515
WCAG Accessibility
Aa — #A845A1
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #A845A1
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#A845A1
#44A74B
Analogous
#7C44A7
#A845A1
#A7446F
Triadic
#A845A1
#A0A744
#44A0A7
Split-comp.
#A845A1
#6FA744
#44A77C
Tetradic
#A845A1
#A77C44
#44A74B
#446FA7
Monochromatic
#E7D0E5
#C48DC0
#9B5096
#793E75
#472444
Suggested palettes for this hue.