🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Crimson pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#A90A23
RGB
rgb(169, 10, 35)
HSL
hsl(351°, 89%, 35%)
CMYK
C:0% M:94% Y:79% K:34%
Luminance
0.0875
WCAG Accessibility
Aa — #A90A23
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #A90A23
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#A90A23
#0AA991
Analogous
#A90A71
#A90A23
#A9410A
Triadic
#A90A23
#22A90A
#0A22A9
Split-comp.
#A90A23
#0AA941
#0A71A9
Tetradic
#A90A23
#71A90A
#0AA991
#410AA9
Monochromatic
#F28D9C
#E7324D
#A01328
#720D1C
#2E050B
Suggested palettes for this hue.