🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#A91EA1
RGB
rgb(169, 30, 161)
HSL
hsl(303°, 70%, 39%)
CMYK
C:0% M:82% Y:5% K:34%
Luminance
0.1187
WCAG Accessibility
Aa — #A91EA1
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #A91EA1
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#A91EA1
#1EA925
Analogous
#6A1EA9
#A91EA1
#A91E5C
Triadic
#A91EA1
#A2A91E
#1EA2A9
Split-comp.
#A91EA1
#5CA91E
#1EA96A
Tetradic
#A91EA1
#A96A1E
#1EA925
#1E5CA9
Monochromatic
#EAA9E6
#D558CF
#9F2899
#761E72
#390E37
Suggested palettes for this hue.