🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#A954A6
RGB
rgb(169, 84, 166)
HSL
hsl(302°, 34%, 50%)
CMYK
C:0% M:50% Y:2% K:34%
Luminance
0.1762
WCAG Accessibility
Aa — #A954A6
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #A954A6
Secondary text
✓ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#A954A6
#54AB57
Analogous
#8254AB
#A954A6
#AB547D
Triadic
#A954A6
#A8AB54
#54A8AB
Split-comp.
#A954A6
#7DAB54
#54AB82
Tetradic
#A954A6
#AB8254
#54AB57
#547DAB
Monochromatic
#20131F
#5F3A5E
#9E619C
#B181B0
#CFB0CE
Suggested palettes for this hue.