🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Brown pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#A9694D
RGB
rgb(169, 105, 77)
HSL
hsl(18°, 37%, 48%)
CMYK
C:0% M:38% Y:54% K:34%
Luminance
0.1927
WCAG Accessibility
Aa — #A9694D
Secondary text
✗ AA
✗ AAA
✓ AA Large
Aa — #A9694D
Secondary text
✓ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#A9694D
#4D8DA8
Analogous
#A84D5F
#A9694D
#A8964D
Triadic
#A9694D
#4DA868
#684DA8
Split-comp.
#A9694D
#4DA896
#4D5FA8
Tetradic
#A9694D
#5FA84D
#4D8DA8
#964DA8
Monochromatic
#E9DDD8
#C3A597
#9B6D59
#7B5647
#4A342B
Suggested palettes for this hue.