🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#AA31AA
RGB
rgb(170, 49, 170)
HSL
hsl(300°, 55%, 43%)
CMYK
C:0% M:71% Y:0% K:33%
Luminance
0.1357
WCAG Accessibility
Aa — #AA31AA
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #AA31AA
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#AA31AA
#31AA31
Analogous
#6E31AA
#AA31AA
#AA316E
Triadic
#AA31AA
#AAAA31
#31AAAA
Split-comp.
#AA31AA
#6EAA31
#31AA6E
Tetradic
#AA31AA
#AA6E31
#31AA31
#316EAA
Monochromatic
#E7C0E7
#CB76CB
#9F3C9F
#7A2E7A
#431943
Suggested palettes for this hue.