🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#AA3BAA
RGB
rgb(170, 59, 170)
HSL
hsl(300°, 48%, 45%)
CMYK
C:0% M:65% Y:0% K:33%
Luminance
0.1453
WCAG Accessibility
Aa — #AA3BAA
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #AA3BAA
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#AA3BAA
#3CAA3C
Analogous
#733CAA
#AA3BAA
#AA3C73
Triadic
#AA3BAA
#AAAA3C
#3CAAAA
Split-comp.
#AA3BAA
#73AA3C
#3CAA73
Tetradic
#AA3BAA
#AA733C
#3CAA3C
#3C73AA
Monochromatic
#E7CAE7
#C884C8
#9E479E
#7B377B
#462046
Suggested palettes for this hue.