🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#AB23A1
RGB
rgb(171, 35, 161)
HSL
hsl(304°, 66%, 40%)
CMYK
C:0% M:80% Y:6% K:33%
Luminance
0.1236
WCAG Accessibility
Aa — #AB23A1
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #AB23A1
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#AB23A1
#23A92C
Analogous
#6F23A9
#AB23A1
#A9235D
Triadic
#AB23A1
#A0A923
#23A0A9
Split-comp.
#AB23A1
#5DA923
#23A96F
Tetradic
#AB23A1
#A96F23
#23A92C
#235DA9
Monochromatic
#E9AFE5
#D260CB
#9F2D98
#772272
#3C1139
Suggested palettes for this hue.