🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Crimson pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#AC0D18
RGB
rgb(172, 13, 24)
HSL
hsl(356°, 86%, 36%)
CMYK
C:0% M:92% Y:86% K:33%
Luminance
0.0908
WCAG Accessibility
Aa — #AC0D18
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #AC0D18
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#AC0D18
#0DABA0
Analogous
#AB0D66
#AC0D18
#AB510D
Triadic
#AC0D18
#17AB0D
#0D17AB
Split-comp.
#AC0D18
#0DAB51
#0D66AB
Tetradic
#AC0D18
#66AB0D
#0DABA0
#510DAB
Monochromatic
#F09399
#E43A45
#A2161F
#751017
#31070A
Suggested palettes for this hue.