🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Crimson pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#AC102B
RGB
rgb(172, 16, 43)
HSL
hsl(350°, 83%, 37%)
CMYK
C:0% M:91% Y:75% K:33%
Luminance
0.0925
WCAG Accessibility
Aa — #AC102B
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #AC102B
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#AC102B
#10AD93
Analogous
#AD1078
#AC102B
#AD4410
Triadic
#AC102B
#2AAD10
#102AAD
Split-comp.
#AC102B
#10AD44
#1078AD
Tetradic
#AC102B
#78AD10
#10AD93
#4410AD
Monochromatic
#EF9AA8
#E1415C
#A31930
#771323
#350810
Suggested palettes for this hue.