🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Crimson pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#AC1734
RGB
rgb(172, 23, 52)
HSL
hsl(348°, 76%, 38%)
CMYK
C:0% M:87% Y:70% K:33%
Luminance
0.0952
WCAG Accessibility
Aa — #AC1734
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #AC1734
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#AC1734
#17AB8D
Analogous
#AB177E
#AC1734
#AB4317
Triadic
#AC1734
#35AB17
#1735AB
Split-comp.
#AC1734
#17AB43
#177EAB
Tetradic
#AC1734
#7EAB17
#17AB8D
#4317AB
Monochromatic
#ECA2B1
#DB4D69
#A1213B
#77182B
#370B14
Suggested palettes for this hue.