🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#AC30A6
RGB
rgb(172, 48, 166)
HSL
hsl(303°, 56%, 43%)
CMYK
C:0% M:72% Y:3% K:33%
Luminance
0.1356
WCAG Accessibility
Aa — #AC30A6
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #AC30A6
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#AC30A6
#30AB36
Analogous
#7430AB
#AC30A6
#AB3068
Triadic
#AC30A6
#A5AB30
#30A5AB
Split-comp.
#AC30A6
#68AB30
#30AB74
Tetradic
#AC30A6
#AB7430
#30AB36
#3068AB
Monochromatic
#E8C0E6
#CC75C8
#A03B9B
#7B2D77
#431941
Suggested palettes for this hue.