🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#AC5DAC
RGB
rgb(172, 93, 172)
HSL
hsl(300°, 32%, 52%)
CMYK
C:0% M:46% Y:0% K:33%
Luminance
0.1975
WCAG Accessibility
Aa — #AC5DAC
Secondary text
✗ AA
✗ AAA
✓ AA Large
Aa — #AC5DAC
Secondary text
✓ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#AC5DAC
#5DAC5D
Analogous
#855DAC
#AC5DAC
#AC5D85
Triadic
#AC5DAC
#ACAC5D
#5DACAC
Split-comp.
#AC5DAC
#85AC5D
#5DAC85
Tetradic
#AC5DAC
#AC855D
#5DAC5D
#5D85AC
Monochromatic
#251825
#644064
#A06AA0
#B389B3
#D1B7D1
Suggested palettes for this hue.