🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#AD010E
RGB
rgb(173, 1, 14)
HSL
hsl(355°, 99%, 34%)
CMYK
C:0% M:99% Y:92% K:32%
Luminance
0.0907
WCAG Accessibility
Aa — #AD010E
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #AD010E
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#AD010E
#01AD9E
Analogous
#AD0165
#AD010E
#AD4801
Triadic
#AD010E
#0FAD01
#010FAD
Split-comp.
#AD010E
#01AD48
#0165AD
Tetradic
#AD010E
#65AD01
#01AD9E
#4801AD
Monochromatic
#F8828C
#F22133
#A40A16
#740710
#2B0306
Suggested palettes for this hue.