🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Crimson pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#AD071C
RGB
rgb(173, 7, 28)
HSL
hsl(352°, 92%, 35%)
CMYK
C:0% M:96% Y:84% K:32%
Luminance
0.0914
WCAG Accessibility
Aa — #AD071C
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #AD071C
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#AD071C
#07AB95
Analogous
#AB076F
#AD071C
#AB4307
Triadic
#AD071C
#1DAB07
#071DAB
Split-comp.
#AD071C
#07AB43
#076FAB
Tetradic
#AD071C
#6FAB07
#07AB95
#4307AB
Monochromatic
#F48B99
#EA2E47
#A21024
#740B19
#2E050A
Suggested palettes for this hue.