🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Brick Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#AD181D
RGB
rgb(173, 24, 29)
HSL
hsl(358°, 76%, 39%)
CMYK
C:0% M:86% Y:83% K:32%
Luminance
0.0951
WCAG Accessibility
Aa — #AD181D
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #AD181D
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#AD181D
#18AFAA
Analogous
#AF1868
#AD181D
#AF5E18
Triadic
#AD181D
#1DAF18
#181DAF
Split-comp.
#AD181D
#18AF5E
#1868AF
Tetradic
#AD181D
#68AF18
#18AFAA
#5E18AF
Monochromatic
#EDA6A8
#DB5156
#A52226
#7B191C
#3B0C0E
Suggested palettes for this hue.