🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#AD1EA8
RGB
rgb(173, 30, 168)
HSL
hsl(302°, 70%, 40%)
CMYK
C:0% M:83% Y:3% K:32%
Luminance
0.1258
WCAG Accessibility
Aa — #AD1EA8
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #AD1EA8
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#AD1EA8
#1FAD23
Analogous
#6B1FAD
#AD1EA8
#AD1F61
Triadic
#AD1EA8
#A9AD1F
#1FA9AD
Split-comp.
#AD1EA8
#61AD1F
#1FAD6B
Tetradic
#AD1EA8
#AD6B1F
#1FAD23
#1F61AD
Monochromatic
#EBADE9
#D65CD2
#A3299F
#7A1F77
#3D0F3C
Suggested palettes for this hue.