🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Brick Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#AD2427
RGB
rgb(173, 36, 39)
HSL
hsl(359°, 66%, 41%)
CMYK
C:0% M:79% Y:77% K:32%
Luminance
0.1013
WCAG Accessibility
Aa — #AD2427
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #AD2427
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#AD2427
#24AEAB
Analogous
#AE246B
#AD2427
#AE6624
Triadic
#AD2427
#26AE24
#2426AE
Split-comp.
#AD2427
#24AE66
#246BAE
Tetradic
#AD2427
#6BAE24
#24AEAB
#6624AE
Monochromatic
#EAB3B4
#D36466
#A32E30
#7B2324
#401213
Suggested palettes for this hue.