Brick Red (AD243D) — Shades, Harmonies, Palettes, CSS Code

"Brick Red"

Red · Winter

🧠 Psychology

Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.

✨ Uses

CTAs, alerts, fashion, beauty, food, sport.

Tip

Brick Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.

Values

HEX #AD243D

RGB rgb(173, 36, 61)

HSL hsl(349°, 66%, 41%)

CMYK C:0% M:79% Y:65% K:32%

Luminance 0.1033

WCAG Accessibility

On white 6.78:1

Aa — #AD243D

Secondary text

✓ AA ✗ AAA ✓ AA Large

On black 3.1:1

Aa — #AD243D

Secondary text

✗ AA ✗ AAA ✓ AA Large

50 100 200 300 400 500 600 700 800 900 950

All harmonies

Complementary

#AD243D #24AE94

Analogous

#AE2482 #AD243D #AE4F24

Triadic

#AD243D #3DAE24 #243DAE

Split-comp.

#AD243D #24AE4F #2482AE

Tetradic

#AD243D #82AE24 #24AE94 #4F24AE

Monochromatic

#EAB3BD #D36478 #A32E43 #7B2333 #40121A

Suggested palettes for this hue.

Danger Red View all →

Leather & Wood View all →

Nordic View all →