🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Brick Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#AD2654
RGB
rgb(173, 38, 84)
HSL
hsl(340°, 64%, 41%)
CMYK
C:0% M:78% Y:51% K:32%
Luminance
0.1077
WCAG Accessibility
Aa — #AD2654
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #AD2654
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#AD2654
#26AB7F
Analogous
#AB2695
#AD2654
#AB3C26
Triadic
#AD2654
#52AB26
#2652AB
Split-comp.
#AD2654
#26AB3C
#2695AB
Tetradic
#AD2654
#95AB26
#26AB7F
#3C26AB
Monochromatic
#E9B4C6
#D1668A
#A13056
#7A2441
#3F1321
Suggested palettes for this hue.