🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Brick Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#AD2B37
RGB
rgb(173, 43, 55)
HSL
hsl(354°, 60%, 42%)
CMYK
C:0% M:75% Y:68% K:32%
Luminance
0.1073
WCAG Accessibility
Aa — #AD2B37
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #AD2B37
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#AD2B37
#2BAB9F
Analogous
#AB2B78
#AD2B37
#AB5E2B
Triadic
#AD2B37
#38AB2B
#2B38AB
Split-comp.
#AD2B37
#2BAB5E
#2B78AB
Tetradic
#AD2B37
#78AB2B
#2BAB9F
#5E2BAB
Monochromatic
#E8BABF
#CF6E77
#A13640
#7A2931
#41161A
Suggested palettes for this hue.