🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Brick Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#AD2C41
RGB
rgb(173, 44, 65)
HSL
hsl(350°, 59%, 43%)
CMYK
C:0% M:75% Y:62% K:32%
Luminance
0.1091
WCAG Accessibility
Aa — #AD2C41
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #AD2C41
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#AD2C41
#2DAE99
Analogous
#AE2D83
#AD2C41
#AE582D
Triadic
#AD2C41
#43AE2D
#2D43AE
Split-comp.
#AD2C41
#2DAE58
#2D83AE
Tetradic
#AD2C41
#83AE2D
#2DAE99
#582DAE
Monochromatic
#E9BEC5
#CF7282
#A3384A
#7D2B39
#44171F
Suggested palettes for this hue.