🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Magenta pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#AD2D9B
RGB
rgb(173, 45, 155)
HSL
hsl(308°, 59%, 43%)
CMYK
C:0% M:74% Y:10% K:32%
Luminance
0.1304
WCAG Accessibility
Aa — #AD2D9B
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #AD2D9B
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#AD2D9B
#2DAE3E
Analogous
#7F2DAE
#AD2D9B
#AE2D5C
Triadic
#AD2D9B
#9DAE2D
#2D9DAE
Split-comp.
#AD2D9B
#5CAE2D
#2DAE7F
Tetradic
#AD2D9B
#AE7F2D
#2DAE3E
#2D5CAE
Monochromatic
#E9BEE3
#CF72C3
#A33895
#7D2B72
#44173E
Suggested palettes for this hue.