🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#AD39A6
RGB
rgb(173, 57, 166)
HSL
hsl(304°, 50%, 45%)
CMYK
C:0% M:67% Y:4% K:32%
Luminance
0.1451
WCAG Accessibility
Aa — #AD39A6
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #AD39A6
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#AD39A6
#39AC41
Analogous
#7A39AC
#AD39A6
#AC396B
Triadic
#AD39A6
#A4AC39
#39A4AC
Split-comp.
#AD39A6
#6BAC39
#39AC7A
Tetradic
#AD39A6
#AC7A39
#39AC41
#396BAC
Monochromatic
#E8C9E6
#C982C5
#A1459B
#7D3678
#471F45
Suggested palettes for this hue.