🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Brick Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#AE1F27
RGB
rgb(174, 31, 39)
HSL
hsl(357°, 70%, 40%)
CMYK
C:0% M:82% Y:78% K:32%
Luminance
0.0998
WCAG Accessibility
Aa — #AE1F27
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #AE1F27
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#AE1F27
#1FADA6
Analogous
#AD1F6D
#AE1F27
#AD5F1F
Triadic
#AE1F27
#26AD1F
#1F26AD
Split-comp.
#AE1F27
#1FAD5F
#1F6DAD
Tetradic
#AE1F27
#6DAD1F
#1FADA6
#5F1FAD
Monochromatic
#EBADB0
#D65C62
#A3292F
#7A1F23
#3D0F12
Suggested palettes for this hue.