🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#AE25AA
RGB
rgb(174, 37, 170)
HSL
hsl(302°, 65%, 41%)
CMYK
C:0% M:79% Y:2% K:32%
Luminance
0.1315
WCAG Accessibility
Aa — #AE25AA
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #AE25AA
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#AE25AA
#25AD29
Analogous
#6D25AD
#AE25AA
#AD2564
Triadic
#AE25AA
#A8AD25
#25A8AD
Split-comp.
#AE25AA
#64AD25
#25AD6D
Tetradic
#AE25AA
#AD6D25
#25AD29
#2564AD
Monochromatic
#E9B4E7
#D265CF
#A22F9E
#7B2478
#3F123E
Suggested palettes for this hue.