🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#AE4AAD
RGB
rgb(174, 74, 173)
HSL
hsl(301°, 40%, 49%)
CMYK
C:0% M:57% Y:1% K:32%
Luminance
0.1695
WCAG Accessibility
Aa — #AE4AAD
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #AE4AAD
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#AE4AAD
#4BAF4D
Analogous
#7F4BAF
#AE4AAD
#AF4B7B
Triadic
#AE4AAD
#ADAF4B
#4BADAF
Split-comp.
#AE4AAD
#7BAF4B
#4BAF7F
Tetradic
#AE4AAD
#AF7F4B
#4BAF4D
#4B7BAF
Monochromatic
#EBDBEB
#C898C7
#A257A1
#814680
#502B4F
Suggested palettes for this hue.