🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#AE6DAD
RGB
rgb(174, 109, 173)
HSL
hsl(301°, 29%, 55%)
CMYK
C:0% M:37% Y:1% K:32%
Luminance
0.2327
WCAG Accessibility
Aa — #AE6DAD
Secondary text
✗ AA
✗ AAA
✓ AA Large
Aa — #AE6DAD
Secondary text
✓ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#AE6DAD
#6BAE6C
Analogous
#8D6BAE
#AE6DAD
#AE6B8B
Triadic
#AE6DAD
#ACAE6B
#6BACAE
Split-comp.
#AE6DAD
#8BAE6B
#6BAE8D
Tetradic
#AE6DAD
#AE8D6B
#6BAE6C
#6B8BAE
Monochromatic
#2E1F2D
#6A486A
#A276A1
#B795B6
#D6C2D5
Suggested palettes for this hue.