🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#AF012E
RGB
rgb(175, 1, 46)
HSL
hsl(344°, 99%, 35%)
CMYK
C:0% M:99% Y:74% K:31%
Luminance
0.0945
WCAG Accessibility
Aa — #AF012E
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #AF012E
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#AF012E
#01B282
Analogous
#B20188
#AF012E
#B22A01
Triadic
#AF012E
#30B201
#0130B2
Split-comp.
#AF012E
#01B22A
#0188B2
Tetradic
#AF012E
#88B201
#01B282
#2A01B2
Monochromatic
#F887A5
#F2265D
#A90A34
#780725
#30030F
Suggested palettes for this hue.