🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#AF0A12
RGB
rgb(175, 10, 18)
HSL
hsl(357°, 89%, 36%)
CMYK
C:0% M:94% Y:90% K:31%
Luminance
0.0937
WCAG Accessibility
Aa — #AF0A12
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #AF0A12
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#AF0A12
#0AAEA5
Analogous
#AE0A64
#AF0A12
#AE540A
Triadic
#AF0A12
#12AE0A
#0A12AE
Split-comp.
#AF0A12
#0AAE54
#0A64AE
Tetradic
#AF0A12
#64AE0A
#0AAEA5
#540AAE
Monochromatic
#F29196
#E7363F
#A4131B
#770E13
#320608
Suggested palettes for this hue.