🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#AF23AB
RGB
rgb(175, 35, 171)
HSL
hsl(302°, 67%, 41%)
CMYK
C:0% M:80% Y:2% K:31%
Luminance
0.1319
WCAG Accessibility
Aa — #AF23AB
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #AF23AB
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#AF23AB
#23AF27
Analogous
#6D23AF
#AF23AB
#AF2364
Triadic
#AF23AB
#AAAF23
#23AAAF
Split-comp.
#AF23AB
#64AF23
#23AF6D
Tetradic
#AF23AB
#AF6D23
#23AF27
#2364AF
Monochromatic
#EAB3E8
#D463D0
#A42DA0
#7C2279
#40123F
Suggested palettes for this hue.