🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#AF25AC
RGB
rgb(175, 37, 172)
HSL
hsl(301°, 65%, 42%)
CMYK
C:0% M:79% Y:2% K:31%
Luminance
0.1335
WCAG Accessibility
Aa — #AF25AC
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #AF25AC
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#AF25AC
#25B128
Analogous
#6D25B1
#AF25AC
#B12569
Triadic
#AF25AC
#AEB125
#25AEB1
Split-comp.
#AF25AC
#69B125
#25B16D
Tetradic
#AF25AC
#B16D25
#25B128
#2569B1
Monochromatic
#EAB8EA
#D369D2
#A630A4
#7E257D
#431442
Suggested palettes for this hue.