🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#AF2FB0
RGB
rgb(175, 47, 176)
HSL
hsl(300°, 58%, 44%)
CMYK
C:1% M:73% Y:0% K:31%
Luminance
0.1421
WCAG Accessibility
Aa — #AF2FB0
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #AF2FB0
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#AF2FB0
#2FB12F
Analogous
#702FB1
#AF2FB0
#B12F70
Triadic
#AF2FB0
#B1B12F
#2FB1B1
Split-comp.
#AF2FB0
#70B12F
#2FB170
Tetradic
#AF2FB0
#B1702F
#2FB12F
#2F70B1
Monochromatic
#EAC3EA
#CF77CF
#A63AA6
#802D80
#481948
Suggested palettes for this hue.