🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#AF43AC
RGB
rgb(175, 67, 172)
HSL
hsl(302°, 45%, 47%)
CMYK
C:0% M:62% Y:2% K:31%
Luminance
0.161
WCAG Accessibility
Aa — #AF43AC
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #AF43AC
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#AF43AC
#42AE46
Analogous
#7B42AE
#AF43AC
#AE4274
Triadic
#AF43AC
#AAAE42
#42AAAE
Split-comp.
#AF43AC
#74AE42
#42AE7B
Tetradic
#AF43AC
#AE7B42
#42AE46
#4274AE
Monochromatic
#E9D2E9
#C88DC6
#A24E9F
#7F3D7D
#4C244A
Suggested palettes for this hue.