🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#AF4736
RGB
rgb(175, 71, 54)
HSL
hsl(8°, 53%, 45%)
CMYK
C:0% M:59% Y:69% K:31%
Luminance
0.1382
WCAG Accessibility
Aa — #AF4736
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #AF4736
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#AF4736
#369FB0
Analogous
#B03663
#AF4736
#B08336
Triadic
#AF4736
#36B046
#4636B0
Split-comp.
#AF4736
#36B083
#3663B0
Tetradic
#AF4736
#63B036
#369FB0
#8336B0
Monochromatic
#E9CDC8
#CC8A7F
#A44F41
#803D33
#49231D
Suggested palettes for this hue.