🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#AF80AF
RGB
rgb(175, 128, 175)
HSL
hsl(300°, 23%, 59%)
CMYK
C:0% M:27% Y:0% K:31%
Luminance
0.2814
WCAG Accessibility
Aa — #AF80AF
Secondary text
✗ AA
✗ AAA
✓ AA Large
Aa — #AF80AF
Secondary text
✓ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#AF80AF
#7EAE7E
Analogous
#967EAE
#AF80AF
#AE7E96
Triadic
#AF80AF
#AEAE7E
#7EAEAE
Split-comp.
#AF80AF
#96AE7E
#7EAE96
Tetradic
#AF80AF
#AE967E
#7EAE7E
#7E96AE
Monochromatic
#372A37
#705770
#A489A4
#BAA6BA
#DCD1DC
Suggested palettes for this hue.