🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Rust pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#B01B0E
RGB
rgb(176, 27, 14)
HSL
hsl(5°, 85%, 37%)
CMYK
C:0% M:85% Y:92% K:31%
Luminance
0.0993
WCAG Accessibility
Aa — #B01B0E
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #B01B0E
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#B01B0E
#0EA1AF
Analogous
#AF0E51
#B01B0E
#AF6C0E
Triadic
#B01B0E
#0EAF1C
#1C0EAF
Split-comp.
#B01B0E
#0EAF6C
#0E51AF
Tetradic
#B01B0E
#51AF0E
#0EA1AF
#6C0EAF
Monochromatic
#F0A098
#E44D3F
#A52318
#781A11
#360B08
Suggested palettes for this hue.